Your content is losing to AI search. I fix that.
I'm Sofia Isabel Martillano, an SEO, GEO & AEO Content Strategist
I've spent 5 years figuring out exactly why some content ranks and some content just... sits there. Turns out, most brands are still optimizing for 2019 Google while ChatGPT, Perplexity, and AI Overviews are quietly eating their traffic.
I help you show up everywhere search is happening. Not just Google.
I failed every math class. Turns out, that was the plan.
Writing was never a choice for me. It was just the thing that made sense. Math had this brutal rule: one wrong letter in the formula and the whole thing collapses. Writing isn't like that. You can be messy, change your mind, edit it later. That freedom is what got me hooked and I never really looked back.
What I didn't expect was falling in love with the strategy side of it. Now the part that excites me most isn't just the writing itself. It's opening up a website I've never seen before, figuring out what content actually gets its users to stay, and building a strategy around that.
Five years in, I've grown organic traffic, ranked content across industries, and published over a thousand pieces that are still pulling traffic right now. I specialize in SEO, GEO, and AEO because I think about where search is going, not just where it is today.
I work from home, independently, and without the need for a meeting about the meeting. If you need someone who picks up the phone, hits deadlines without being chased, and actually cares whether the work performs, that's me.
Outside of work I'm on my Kindle, or being supervised by Pork and Chop (my two Labradors) and Panget, a 7-year-old cat who has been judging my work since 2018.
Real numbers. Real clients. Real dashboards.
Nothing projected. Nothing padded. These came from Google Search Console, Ahrefs, and Google SERPs. Scroll through the screenshots to see exactly what happened.
370,000 clicks in 12 months
20.9 million impressions. That's a content plan that actually worked.
11,401 keywords.
One website.
Tracked, optimized, and ranked across multiple pages and regions.
Competitive niche. Real search result.
Go ahead, Google "event space malaysia."
Skills & Expertise
On-Page SEO
The foundation everything else is built on. I optimize for humans first, algorithms second. When those two goals align, you rank and stay ranked.
Generative Engine Optimization (GEO)
This is how your brand gets cited inside ChatGPT, Gemini, and Perplexity answers. Most brands haven't started here yet. That's your window.
Answer Engine Optimization (AEO)
Content structured to win featured snippets and show up in voice search. Position zero is still the best position on the page.
Content Strategy & Planning
Keyword research, content gap analysis, editorial calendars, topical authority mapping. Everything that means nothing you publish is a guess.
Website Auditing
Give me your site and I'll tell you where users drop off, what content is bleeding traffic, and exactly what to fix first.
Performance Tracking & Reporting
Ahrefs, Google Search Console, Google Analytics, SurferSEO. I track what works, cut what doesn't, and adjust fast.
Ahrefs · SurferSEO · Google Search Console · Google AnalyticsGoogle Ads · WordPress · Canva · Google Business Profile · ChatGPT · Perplexity · Gemini · Claude
SELECTED EDITORIALS
Real bylines. Live pages. Still ranking.
I write for brands where content has to perform. These aren't writing samples sitting in a Google Doc. They're live, indexed, and pulling traffic right now. Go read them.
Work Experience
2024 — PRESENT
Senior Digital Marketing Executive at Venuerific
I used Ahrefs, Google Search Console, and Google Ads every day to make real decisions, not just pull reports. Led cross-functional campaigns with tech, sales, and content teams across Singapore, Malaysia, and the Philippines.
2022 — PRESENT
Senior SEO Content Writer at Latched Agency
Wrote and optimized long-form articles monthly across cannabis, hemp, and wellness. Maintained SurferSEO content scores above 80 consistently and improved CTR through metadata optimization across featured articles. Over 1,000 published pieces and counting.
2021 — 2022
SEO Content Writer at Qwerty Labs
17,500 words a week on crypto and casino topics, every week, without missing a deadline. Published ghost-written articles that ranked in Google's top 10. Kept revision rates under 5% across everything delivered. This is where the work ethic got built.
SEO · GEO · AEO · 60% TRAFFIC GROWTH IN 6 MONTHS ·1,000+ PUBLISHED PIECES · 5 YEARS · 4 INDUSTRIES ·TOP 10 RANKINGS · UNDER 5% REVISION RATE · CONTENT THAT CONVERTS
WHY HIRE ME
You could hire someone who knows SEO. Or you could hire someone who knows what comes after it.
Most content strategies right now are built for a version of Google that's already changing. Keywords, articles, rankings. It works, kind of. But AI Overviews are cutting into organic clicks. ChatGPT is answering questions your content used to answer. Perplexity is citing sources and yours might not be one of them.
GEO and AEO aren't things I learned last month to add to my LinkedIn. They're a real part of how I plan and structure content now because the brands pulling ahead are the ones showing up inside AI answers, not just below them.
I also just genuinely produce. 17,500 words a week early in my career taught me how to move fast without cutting corners. Under 5% revision rate across thousands of published pieces means less time managing me and more time watching the numbers go up.
I don't need meetings to stay aligned. I don't need micromanaging to stay on deadline. I need a clear brief, a goal, and access to the data. Everything else I'll figure out.
If you're looking for someone dependable enough to call at short notice, present enough to actually know your brand, and sharp enough to already be thinking about where search is heading, that's what I'm here for.
Let's make your content impossible to ignore.
Available for freelance projects, full-time remote roles, and long-term contracts. Based in Cavite, Philippines. Working with clients across Singapore, Canada, the US, and beyond.
sofiaisabelmartillano@gmail.com
Social
linkedin.com/in/sofia-isabel-1837a4147
Location
Cavite, Philippines · Available Worldwide